
The record
Experience across the landscape
Across our team’s careers, we have helped established leaders and category-defining challengers navigate technology, reputation and market change.
Different industries. The same demand for clarity.
The work spans industries, markets and different stages of transformation. These names reflect experience built across the team’s careers, from technology and infrastructure to aviation, culture and consumer business.
Experience across the landscape
Selected brands our team has worked with across industries, markets and different stages of transformation.
01
Technology & Digital
14 brands
- ACER
- Cisco
- General Mobile

- Hitachi Vantara
- HTC
- Huawei
- Kaspersky
- Koç Bilgi Grubu
- LG Electronics
- Microsoft
- Nortel Netaş

- Sony
- Türk Telekom Grubu
02
Industry, Energy & Infrastructure
06 brands
- Bosch
- Clariant
- General Electric
- OMV Petrol Ofisi
- RES

- Siemens
03
Aviation & Hospitality
05 brands
- British Airways
- EADS
- Hilton İstanbul
- Qatar Airways
- SAS
04
Media, Gaming & Entertainment
02 brands
- BBC Knowledge
- Riot Games
05
Consumer & FMCG
03 brands
- Efes Pilsen

- PepsiCo
- Perfetti Van Melle
06
Finance & Payments
02 brands
- ACE European
- PayPal
What to evaluate before moving
- 01Clarity
- Can the real question be named?
- 02Alignment
- Can the right people align around the choice?
- 03Momentum
- Can the path withstand the hard questions?
A useful reference point gives a difficult moment enough shape for a team to ask better questions.
