The record

Experience across the landscape

Across our team’s careers, we have helped established leaders and category-defining challengers navigate technology, reputation and market change.

Different industries. The same demand for clarity.

The work spans industries, markets and different stages of transformation. These names reflect experience built across the team’s careers, from technology and infrastructure to aviation, culture and consumer business.

Experience across the landscape

Selected brands our team has worked with across industries, markets and different stages of transformation.

01

Technology & Digital

14 brands

  • ACER
  • Cisco
  • General Mobile
  • Google
  • Hitachi Vantara
  • HTC
  • Huawei
  • Kaspersky
  • Koç Bilgi Grubu
  • LG Electronics
  • Microsoft
  • Nortel Netaş
  • Sony
  • Türk Telekom Grubu
02

Industry, Energy & Infrastructure

06 brands

  • Bosch
  • Clariant
  • General Electric
  • OMV Petrol Ofisi
  • RES
  • Siemens
03

Aviation & Hospitality

05 brands

  • British Airways
  • EADS
  • Hilton İstanbul
  • Qatar Airways
  • SAS
04

Media, Gaming & Entertainment

02 brands

  • BBC Knowledge
  • Riot Games
05

Consumer & FMCG

03 brands

  • Efes Pilsen
  • PepsiCo
  • Perfetti Van Melle
06

Finance & Payments

02 brands

  • ACE European
  • PayPal

What to evaluate before moving

01Clarity
Can the real question be named?
02Alignment
Can the right people align around the choice?
03Momentum
Can the path withstand the hard questions?

A useful reference point gives a difficult moment enough shape for a team to ask better questions.

PreDeciders’ point of view